Created in partnership with Rakuten, brought together thousands of custom sneaker artists from across the US and Europe. With Rakuten’s support, the competition became one of the largest creator-driven sneaker showcases ever produced, giving emerging artists a platform on a global stage. From thousands of entries, just 100 creators were shortlisted by a world-class judging panel featuring leaders across sport, design, music, and sneaker culture. These Top 100 designs formed the Art of the Game Official Collection - a rare, curated snapshot of sneaker culture at its most innovative. The journey concluded in San Francisco, where the finalists were flown out for a filmed finale with the Judges. This finale marked a milestone moment: a celebration of creators, culture, and the evolution of custom sneakers as a legitimate art form. Now, for the first time ever, you can own a piece of this history. Each Top 100 sneaker - whether the original pair or a made-to-order version in your size - represents a creator who rose above thousands to earn their place in this landmark Rakuten x Stephen Curry series. This isn’t just a sneaker. It’s a piece of the Art of the Game legacy - and a chapter in the future of sneaker culture.



Off White Curry Flo Tro
Product Details
For the custom sneaker competition, I had the unique opportunity to reimagine the Steph Curry Flowtro 1, infusing my design with inspiration from the legendary Virgil Abloh. As the founder of NRS Custom X, my background is more about bespoke sneaker making than painting, so I focused on the use of materials rather than traditional paint.
The concept behind my design was to imagine a scenario where Virgil Abloh was still with us and working with Under Armour on a one-of-a-kind Curry sneaker. This vision drove me to push the boundaries of sneaker customization.
The design process was intricate and involved reshaping the entire upper of the shoe. We crafted a new toe box, redesigned the eyelets, and restructured the shoe’s silhouette. This required pattern making and several test fittings to ensure everything fit perfectly before cutting the exotic materials.
Speaking of materials, we went all out with high-end exotics. The shoe features genuine python skin, ostrich, and alligator accents. We also customized the sole and the back tab with unique paint details, adding an extra layer of uniqueness to the design.
It was truly a team effort to bring this vision to life, and I’m incredibly proud of the final product.
Read the full story of the artworkThis product has been made by the Creator previously and is part of their amazing portfolio. The Creator has listed this item as available to remade for clients.
Additional customisation elements may be available.
A HISTORIC COLLABORATION


