Created in partnership with Rakuten, brought together thousands of custom sneaker artists from across the US and Europe. With Rakuten’s support, the competition became one of the largest creator-driven sneaker showcases ever produced, giving emerging artists a platform on a global stage. From thousands of entries, just 100 creators were shortlisted by a world-class judging panel featuring leaders across sport, design, music, and sneaker culture. These Top 100 designs formed the Art of the Game Official Collection - a rare, curated snapshot of sneaker culture at its most innovative. The journey concluded in San Francisco, where the finalists were flown out for a filmed finale with the Judges. This finale marked a milestone moment: a celebration of creators, culture, and the evolution of custom sneakers as a legitimate art form. Now, for the first time ever, you can own a piece of this history. Each Top 100 sneaker - whether the original pair or a made-to-order version in your size - represents a creator who rose above thousands to earn their place in this landmark Rakuten x Stephen Curry series. This isn’t just a sneaker. It’s a piece of the Art of the Game legacy - and a chapter in the future of sneaker culture.



Jungle Flow
Product Details
Here is 100% Guitho Custom univers, black and white, fineline.
I want to show that black and white can be incredible!
My starting point was simple: How can I express the style I truly love while representing a state of flow?
I went back through my old sketchbooks, and it became obvious.
My design is inspired by wild instinct, quiet strength, and the flow state. I work entirely in black and white for harmony, contrast, and because it’s a style I love to wear, and that anyone can wear easily.
The pair is created freehand, directly on the shoe, no projector, no stencil, no digital sketch. I use fine pen plume with a special paint, and everything is sealed with a protective varnish so it can be worn every day.
The composition wraps around the entire shoe, flowing around the foot. You can turn the pair in your hands and never see the same image twice.
The central figure is a feline drawn in a mandala-like way. It represents instinct, sharpness, and silent confidence. The surrounding patterns evoke energy, motion, and the flow itself. The sneaker becomes a living surface of movement.
I call this pair Jungle Flow because its overall energy is both wild and controlled.
I love working in fine detail, letting the story appear as you get closer. I want the pair to work on two levels : from afar, it feels fluid and light; up close, it reveals a whole universe of intricate details.
I especially loved creating this pair as part of a challenge, it pushed me to go even deeper into my process.
The surface is suede.
Have a great day,
See you soon, and thank you so much :)))
Guillaume, Guitho Custom
Read the full story of the artworkThis product has been made by the Creator previously and is part of their amazing portfolio. The Creator has listed this item as available to remade for clients.
Additional customisation elements may be available.
A HISTORIC COLLABORATION


