The Story
My name is Isidore, a visual artist from France. I discovered customization in 2018 and turned it into my profession, creating around basketball — shoes, balls, and baskets. What began by chance became my way to live my childhood dream. My work has appeared in the NBA and led to collaborations with Puma, Lamelo Ball, and Kyle Kuzma, among others. Coming from a rural background, I had to build everything from scratch, guided by my lifelong love for basketball. In 2023, I embraced my artistic identity and took my great-grandfather’s name, Isidore. Through colour, gradients, and form, I express my connection to hoop culture and aim to show that customization is a true art form — one that unites passion, people, and creativity.
