JSB The Creator
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The Story
Born and raised in Miami, Florida, to parents from the Virgin Islands, my story begins with a passion for art and fashion. As a kid, I’d experiment—like turning Shaq boots into “official” Timberlands using my brother’s old shoes. By high school, I was a sneakerhead obsessed with storytelling through sneakers. Though I studied accounting for practicality, I soon realised art was my true path. I attended the University of Oregon to pursue sneaker design but later dropped out to follow my own vision—creating for people, not corporations. Now a full-time creator, I bring stories to life through custom sneakers while working toward my dream of building a brand that celebrates culture, storytelling, and lasting impact.



