Jamie Fraser
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I’ve made it to the Top 100!
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The Story
Straight outta Redwood — a Bay Area native and custom designer. I’ve been designing shoes professionally for about 4 years, apparel for 10, and teaching Hip Hop for 25. I’ve learned from legends in the custom shoe world and applied their knowledge with my own twist. I love designing full outfits with matching shoes. I specialise in one-offs made with love — I want people to feel that when they wear my gear. I’m skilled in airbrushing, hydrodipping, decon/recon, and full fabrication. I’ve designed shoes for celebrities and NFL/NBA athletes and even created a custom Warriors jacket for Ayesha Curry. I’m inspired by my students and other artists, and this year, I’m coming for the win. It’s going to be an amazing feeling to see my designs collab with Curry Kicks and sold worldwide. I’ve been ready for this my whole life — let’s go!
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