The Story
I’m a Mexican-American sneaker customizer born and raised in Tallahassee, Florida. My love for art and creating has always been a big part of who I am. Growing up as a minority, there weren’t many opportunities to freely explore creativity, which made finding my path as an artist a challenge. My parents migrated from Mexico to the U.S. chasing a better life, and that work ethic has always inspired me. As a kid, I admired sneakers from afar but couldn’t always afford them. That led me to thrifting—something my mom often did—which helped me discover retro sneakers to restore. Eventually, I started creating my own colorways and painting cartoon-style designs on shoes. Customizing sneakers became my way of expressing myself and turning my energy into something positive. It’s more than art—it’s a reflection of my story, my culture, and the grind it takes to bring ideas to life. What started small has grown into a passion I’m ready to share on a bigger stage.
