Created in partnership with Rakuten, brought together thousands of custom sneaker artists from across the US and Europe. With Rakuten’s support, the competition became one of the largest creator-driven sneaker showcases ever produced, giving emerging artists a platform on a global stage. From thousands of entries, just 100 creators were shortlisted by a world-class judging panel featuring leaders across sport, design, music, and sneaker culture. These Top 100 designs formed the Art of the Game Official Collection - a rare, curated snapshot of sneaker culture at its most innovative. The journey concluded in San Francisco, where the finalists were flown out for a filmed finale with the Judges. This finale marked a milestone moment: a celebration of creators, culture, and the evolution of custom sneakers as a legitimate art form. Now, for the first time ever, you can own a piece of this history. Each Top 100 sneaker - whether the original pair or a made-to-order version in your size - represents a creator who rose above thousands to earn their place in this landmark Rakuten x Stephen Curry series. This isn’t just a sneaker. It’s a piece of the Art of the Game legacy - and a chapter in the future of sneaker culture.



QUETZALCÓATL
Product Details
This design is inspired by Quetzalcóatl, the feathered serpent, one of the most important deities in Mesoamerican mythology. The serpent has the ability to shed its skin, representing the cycle of transformation and rebirth. Besides, it symbolizes duality: the union between the earthly and the celestial.
My goal with this custom is to reinterpret that duality and evolution from a contemporary perspective, incorporating symbols found in pre-Hispanic codices.
In this design, Quetzalcóatl’s plumage is translated into textures that flow across the sneaker’s body, evoking movement, growth, and renewal. Another key element is the stepped fretwork, which symbolizes ascending energy, the evolutionary process, and the different planes every creator must traverse to reach their full potential.
Colors are also fundamental in this design. Each tone was chosen to balance the ancestral with the contemporary, the mystical with the urban:
• Green: purity, life, and eternity
• Red: strength, passion, and energy
• Yellow: light, sun, and creation
• Blue: sky, depth, and the divine
The result, a pair of sneakers that stands out not only for its aesthetics but for its meaning: a modern reinterpretation of a figure that reminds us that, like Quetzalcóatl, we can all be reborn, transform, and rise without losing our roots.
For this design, I used brushes and water-based paints, also known as acuarela. My main tool was the airbrush.
Read the full story of the artworkThis product has been made by the Creator previously and is part of their amazing portfolio. The Creator has listed this item as available to remade for clients.
Additional customisation elements may be available.
A HISTORIC COLLABORATION


