Created in partnership with Rakuten, brought together thousands of custom sneaker artists from across the US and Europe. With Rakuten’s support, the competition became one of the largest creator-driven sneaker showcases ever produced, giving emerging artists a platform on a global stage. From thousands of entries, just 100 creators were shortlisted by a world-class judging panel featuring leaders across sport, design, music, and sneaker culture. These Top 100 designs formed the Art of the Game Official Collection - a rare, curated snapshot of sneaker culture at its most innovative. The journey concluded in San Francisco, where the finalists were flown out for a filmed finale with the Judges. This finale marked a milestone moment: a celebration of creators, culture, and the evolution of custom sneakers as a legitimate art form. Now, for the first time ever, you can own a piece of this history. Each Top 100 sneaker - whether the original pair or a made-to-order version in your size - represents a creator who rose above thousands to earn their place in this landmark Rakuten x Stephen Curry series. This isn’t just a sneaker. It’s a piece of the Art of the Game legacy - and a chapter in the future of sneaker culture.



Flow in Full Bloom
Product Details
Flow in Full Bloom
Concept:
Flow in Full Bloom is inspired by the belief that love, gratitude, and recognition should be expressed in the present — not saved for later. The design embodies the idea that appreciation and connection are most powerful when shared in the moment.
Design Intent:
The shoe features continuous line roses, each drawn in a single unbroken motion to symbolize how love should move through life — steady, intentional, and flowing. Traditionally, roses are given after moments have passed — in remembrance, in hindsight, or in loss. This design challenges that timing, encouraging us to honor and celebrate our people while we still have them.
Technique:
Using a continuous line inside the shape of each rose — a technique I call line art — the design reflects uninterrupted affection, connection, and presence. The color palette of brown, green, and yellow was chosen for its cultural significance and grounding energy: brown represents rootedness and stability, green symbolizes growth and renewal, and yellow conveys warmth, vitality, and joy. Together, these tones create an earthy balance that connects love to both heritage and nature.
Read the full story of the artworkThis product has been made by the Creator previously and is part of their amazing portfolio. The Creator has listed this item as available to remade for clients.
Additional customisation elements may be available.
A HISTORIC COLLABORATION


