Created in partnership with Rakuten, brought together thousands of custom sneaker artists from across the US and Europe. With Rakuten’s support, the competition became one of the largest creator-driven sneaker showcases ever produced, giving emerging artists a platform on a global stage. From thousands of entries, just 100 creators were shortlisted by a world-class judging panel featuring leaders across sport, design, music, and sneaker culture. These Top 100 designs formed the Art of the Game Official Collection - a rare, curated snapshot of sneaker culture at its most innovative. The journey concluded in San Francisco, where the finalists were flown out for a filmed finale with the Judges. This finale marked a milestone moment: a celebration of creators, culture, and the evolution of custom sneakers as a legitimate art form. Now, for the first time ever, you can own a piece of this history. Each Top 100 sneaker - whether the original pair or a made-to-order version in your size - represents a creator who rose above thousands to earn their place in this landmark Rakuten x Stephen Curry series. This isn’t just a sneaker. It’s a piece of the Art of the Game legacy - and a chapter in the future of sneaker culture.



Curry Legacy
Product Details
Inspired by the legendary career of Stephen Curry and his unforgettable journey with the Golden State Warriors, this custom pair of Under Armour FloTro Lows celebrates excellence, dedication, and the art of the game.
Every detail tells a story. The upper is crafted from one of Curry’s own shirts, blending authenticity with performance — a true piece of history transformed into design. Surrounding the shoe, a custom fabric proudly features the Golden State Warriors logo, wrapping the pair in the team’s spirit.
A sleek golden leather line runs along the outer edge, symbolizing the Warriors’ championship success and Curry’s golden touch from beyond the arc. Inside, the tongue and lining carry personal meaning: the lining mirrors Curry’s name as it appears on his game shorts, bringing a unique and intimate connection to the athlete himself.
To ground the design in the game’s roots, the heel area is finished in authentic basketball leather, adding texture, depth, and a nod to the court that made Curry a legend.
Created as part of a special design competition, this pair embodies creativity, passion, and respect for one of basketball’s greatest icons. We’re incredibly proud and excited to share what we’ve brought to life — a tribute not just to a player, but to an era.
Read the full story of the artworkThis product has been made by the Creator previously and is part of their amazing portfolio. The Creator has listed this item as available to remade for clients.
Additional customisation elements may be available.
A HISTORIC COLLABORATION


