Created in partnership with Rakuten, brought together thousands of custom sneaker artists from across the US and Europe. With Rakuten’s support, the competition became one of the largest creator-driven sneaker showcases ever produced, giving emerging artists a platform on a global stage. From thousands of entries, just 100 creators were shortlisted by a world-class judging panel featuring leaders across sport, design, music, and sneaker culture. These Top 100 designs formed the Art of the Game Official Collection - a rare, curated snapshot of sneaker culture at its most innovative. The journey concluded in San Francisco, where the finalists were flown out for a filmed finale with the Judges. This finale marked a milestone moment: a celebration of creators, culture, and the evolution of custom sneakers as a legitimate art form. Now, for the first time ever, you can own a piece of this history. Each Top 100 sneaker - whether the original pair or a made-to-order version in your size - represents a creator who rose above thousands to earn their place in this landmark Rakuten x Stephen Curry series. This isn’t just a sneaker. It’s a piece of the Art of the Game legacy - and a chapter in the future of sneaker culture.



Curry Crayon Flow
Product Details
or this project, I wanted to create a pair that felt fun, expressive, and true to who I am as an artist. I didn’t have a lot of time to plan out a super detailed concept, so I decided to trust my instincts and freehand the entire design. That ended up becoming part of the story. I leaned into a crayon inspired, abstract style. Something bold, colorful, and full of movement, just like the way Steph Curry plays.
My goal was to make the shoe look like something straight out of an artist’s notebook. Taw, playful, and energetic. No stencils, no tracing, just pure freestyle expression. To me, that reflects the creativity and unpredictability Steph brings to the game. This pair represents embracing instinct, trusting your hands, and letting the art flow. I’m proud of how it turned out, and I hope that energy comes through when you see the final design.
Read the full story of the artworkThis product has been made by the Creator previously and is part of their amazing portfolio. The Creator has listed this item as available to remade for clients.
Additional customisation elements may be available.
A HISTORIC COLLABORATION


