Cestlavic
Sneaker Scientist
Latest Update
Fresh off creating my latest kicks - pushing texture, colour layering and storytelling further than ever. Big new projects incoming.
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C’est La Vic: The Intersection of Culture, Color, and Craft
Vicky Vuong, known professionally as C’est La Vic, is a premier California-based sneaker artist who transforms iconic silhouettes into hand-painted, wearable masterpieces. Her work bridges the gap between high-fidelity illustration and functional fashion.What began as a foundational love for drawing and color experimentation evolved into a specialized passion for footwear customization. Vic’s signature style is defined by her "comic-style" precision—utilizing bold gradients, flawless blends, and meticulous linework that rivals factory finishes. By focusing on durability alongside high-end aesthetics, she ensures her art is "lived in, not just looked at," allowing collectors to wear their stories on their feet.
Defining Collaborations
Vic has established herself as a leading creative voice in the customization space, frequently tapped by global entertainment and lifestyle brands to bring characters and brand narratives to life. Her portfolio includes:
Entertainment & Streaming: High-profile custom projects for HBO Max (notably for Euphoria), Netflix (celebrating the launch of Cowboy Bebop), and Warner Bros.
Lifestyle & Retail: Strategic partnerships and live-painting activations with Foot Locker, Champs Sports, and Adobe.
Streetwear & Tech: Featured collaborations with the NTWRK platform and bespoke designs for New Balance activations involving elite athletes like Kawhi Leonard.
Gaming & Anime: Renowned for her ability to translate complex anime and gaming IP into footwear, creating one-of-one commissions that capture the "vibe" and persona of the most dedicated fanbases.
Creative Ethos
C’est La Vic operates on the philosophy that every design must be a 1-of-1 reflection of the collaborator. Her approach goes beyond simply placing logos on leather; it is an immersive process of understanding a brand's values and representing them through storytelling and color. Her work is anchored by four key pillars: Bold Narrative, Technical Precision, Cultural Relevance, and Uncompromising Durability.
