Cestlavic
Unique sneaker-style creator
Latest Update
Fresh off creating my latest kicks - pushing texture, colour layering and storytelling further than ever. Big new projects incoming.
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STORY OF THE ARTWORK
C'est La Vic is a California-based sneaker artist known for turning trainers into hand-painted, wearable works of art. What started as a love for drawing and experimenting with colour soon evolved into a passion for custom footwear - where every pair becomes a canvas for storytelling. Vic’s style is recognised for its bold gradients, smooth blends, comic-style linework, and the kind of precision that makes each shoe feel both expressive and meticulously crafted. Over the years, Vic has built a reputation for bringing characters, nostalgia, and personal narratives to life through paint—balancing creativity with high-end finishing and durability. Whether collaborating with brands, creating one-of-one commissions, or dropping new personal concepts, Vic approaches every project with the same philosophy: art should be lived in, not just looked at. Cestlavic is not just about customizing sneakers with logos and graphics. It's about understanding the persona, the vibes, the values of a brand and representing that in the form of custom sneaker art. Every design is 1 of 1, just like our collaborators. This is C’est La Vic - where culture, colour, and craftsmanship collide.
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