The Story
I launched my handmade sneaker company LAB Couture in 2020 after graduating from the London Sneaker School. My company is called LAB Couture. Couture is a french word which literally translates in English to mean ‘Sewing’. At first customising was like an experiment to me and now I feel like I am I'm my Laboratory creating dope kicks! I started doing customs in 2017. I remember seeing sneakers and thinking if only the toe box was different or if the swoosh was another colour etc. One day I saw a friend of mine doing customs and he showed me a video on YouTube and I just experimented. I've done over 40 painted customs and I've made 20 handmade pairs so far, mostly AM1s. I've made one pair of AJ4s and one pair of AJ1s. I try not to do what everyone else is doing. I like to be slightly different. I think that comes from OG hip hop culture which is my biggest influence. I do get inspiration from everything I see though. I try to make things better, take ideas I like and add my drip to it. I think I have an eye for what’s dope. I aim for my company LAB Couture Ltd to become well known for the dopest high quality handmade sneakers. Another goal is to have my own purpose built studio to work in.
